Who would’ve thought that bottled water would become a multibillion-dollar industry? Not that long ago, the idea of selling water on-the-go was ridiculous. Nearly every beverage company in the world has their own line of bottled water. In such a competitive market, how can one company stand apart?
For the executives at Waiakea Water, the answer was simple: change the beverage industry entirely. Nothing has changed in the beverage industry for decades, except for the flavor of beverages. Over the years, the flavors became more synthetic and artificial. Now, with health and sustainability on everyone’s mind, companies are going back to natural ingredients.
When it comes to water, there’s not much a brand can do to keep their water pure. If the source isn’t pure, to begin with, over purifying it will only hurt the company’s image. That’s what sets Waiakea Water stands out. Their water is naturally filtered and enriched by the porous volcanic rock.
Natural filtration also gives the water a natural flavor, something other bottled water brands lack. Additionally, their water is bottled at the source and immediately shipped to stores all over the country and internationally. However, Waiakea didn’t stop at distributing the world’s best water.
One major problem with the bottled water industry is the type of bottle they use. Plastic bottles are standard in the beverage industry, but plastic presents an ever-growing environmental hazard. To date, there are millions of plastic products floating in every ocean and littering every beach. Waiakea found a way to solve that crisis.
Waiakea spent years developing a new type of plastic that was still cost-effective but took only 15 years to degrade. Standard plastic products take up to 1000 years to degrade, poisoning the Earth every step of the way. This new plastic allowed Waiakea to get a leg up on the competition.
More to Waiakea’s credit, they also donate clean water to struggling countries with every case of their water sold. They partnered with Pump Aid to bring clean water to villages in Africa.
— CNN Travel (@CNNTravel) August 8, 2018