Steve Lesnard: Why Simplicity In Digital Marketing Is Important

If you are reading this on the internet right now, you have likely come across multiple different marketing campaigns during your regular browsing. If you are on your smartphone, you’ve probably seen advertisements on several of the apps that you access every day. The digital world holds a lot of potentials when it comes to the ever-changing world of marketing and Steve Lesnard believes that the future will show the world even more interesting opportunities. When it comes to marketing, it’s important to put your product in front of people wherever they are and today most people just happen to be part of a digital world. Steve Lesnard has worked with some of the biggest brands in the world through his years working in the world of marketing and has seen the changes that digital media is bringing to businesses and their customers.

While marketing digitally can come with a lot of great benefits that can’t be found with other forms of advertising, Steve Lesnard states that it’s important to keep in mind the pitfalls that are exclusive to it as well. When digital marketing isn’t advertised in a way that keeps the needs of the customers in mind, it can be counterproductive to what you were hoping to achieve. While there is no one right way to advertise a product to the world, there are a few things that can make the process go better.

While your product may have 100 features that you know your customers love, you’re probably not going to be able to fit every single one of them into your marketing campaign. Steve Lesnard suggests to those working on marketing campaigns to try to keep it as simple as possible while still conveying the message that you want to get across. Highlight the most important feature that you want your potential customers to know about and make the marketing memorable for them. If your campaign catches their attention enough to learn more about your product, you can then tell them about the rest of the things that it could offer them. This isn’t an easy process, but it can have a huge impact.

Portfolios In Review at Academy of Art University

Fall 2018 Ideate Portfolio Reviews


Even though the Academy of Art University is a school that does not require the preexistence of a portfolio or reel in order to achieve attendance, that does not mean that the school doesn’t help their students in developing one. During your stay at the academy, you will be urged to put together a portfolio of work comprised of your assignments completed at AAU while in attendance. Student work can be invaluable in getting an internship or even landing an entry-level position in the student’s selected industry after graduation.

Since the school is so pro-portfolio building, there is a program that exists called the industry portfolio review at Ideate. This student portfolio review allows those who will soon graduate to get a step ahead in refining their portfolio to show to prospective employers. Andrea Pimentel, co-director of the school of advertising, has commented on the portfolio review on how great of an opportunity it is for students to get active feedback from current local industry professionals. Having this opportunity for constructive critique on one’s portfolio and advice on how to improve their portfolio’s presentation is invaluable exposure for any student in any industry across the school.

Sometimes this review can even lead to possible leads for job opportunities on its own. By exposing their portfolios and reels to current industry professionals, a student can potentially gain the attention of those pros who they are showing their work to for commentary in the first place. Those artists and designers who are exposed to the student’s work are always keeping an eye out for work that stands out from the crowd.

For more than 89 years, Academy of Art University has had its doors open to tomorrow’s art professionals in a wide variety of fields of interest. Despite so many changes that have taken place at the academy over all those years, their core values have always stayed intact. Their vision is to see that all students will be able to gain employment in the fields they are most passionate about after graduation.

Boraie Development: Bringing Changes to New Jersey Communities

Boraie Development is one of the leading property developers in the state of New Jersey. The company managed to create a partnership between the city governments of Newark, New Brunswick, and Atlantic City. In Newark, the company partnered with Shaquille O’Neil to build a residential skyscraper in the heart of the city. The $79 million apartment tower called One Rector Street, and popularly known as Shaq Towers, will be the newest skyscraper in the city in more than fifty years. The building will be completed by May 2019, and it will be built near the Passaic River to give it a scenic view. The tower has 22 floors, and it is estimated to be around 90 meters high. Shaquille O’Neal thanked Boraie Development for choosing his home city to be the location of their future construction projects. Boraie Development stated that they will be developing the site that they purchased and more apartment towers will be built near the One Rector Street in the future.

Aside from Newark, Boraie Development is also active in constructing residential buildings in the city of New Brunswick. The central piece of their project in the city is The Aspire, a luxury residential building that offers a lot of amenities to the public. The tower was built because Boraie Development wanted to attract more residents to live in the city. They installed each unit with quartz countertops, high-quality hardwood, expensive carpets, and exclusive appliances. Each unit can also be installed with a balcony upon request. Those who purchased a unit at The Aspire stated that they loved living in the city’s downtown because most of the establishments are accessible. Boraie Development also said that the people living inside their units are protected from any dangers outside because of their roving security forces that are highly trained to protect the residents. The Aspire will be the first development of the company in the city, and just like their plans in Newark, the property development firm said that they are considering the construction of additional towers.

Boraie Development continues to change the cityscape in New Jersey, and with the projects that they introduced, the company believes that many people will come back to New Jersey to live. The state’s development has been overshadowed by the economic performance of New York City, which is one of the biggest cities on Earth. Boraie Development is optimistic that their residential projects will drive the economic growth in Newark, New Brunswick, and Atlantic City.

Gino Pozzo Encourages People to Become Watford Fans

Gino Pozzo Encourages People to Become Watford Fans

Gino Pozzo became famous by participating in lower division football clubs gearing them into higher levels leagues in their home countries. He owns the Watford club and is currently among the top richest guys in sorting in Europe.In his early life, he demonstrated high interest in sporting. His family was well known for a continuous loyalty to Udinese club. he holds a master’s degree from Harvard University. He became more involved in its frequent club operation in 2013.

The family of Gino Pozzo is best known for its culture and interest in football. It gained much reputation when his father bought Udinese club in the year 1986. This grew to be one of the assets for generating huge profits for the entire family. This family is known to take part in woodworking during the times of acquisition. Currently they have invested in various disciplines in Spain such as managing and operating electrical appliance business in the country. This family has grown to extend of global recognition since the time it purchased and managed the Udinese club.

In order to bring more attention and dedicate most of their time in football clubs, the family leased the woodworking business in the year 2008. Gino Pozzo claims that he enjoys football and he works hard to do it. He has been termed as one of the intelligent club owners in Europe and beyond.

The purpose of buying the Udines club was to assist their local club solve various financial difficulties they were facing. With a short period of time, Udinese club improved from series B to Champions league. With intensive experience gained after buying in Udinese Club, the family utilizes the same strategy applied in raising Udinese from scratch to manage and run Watford operations.



Rick Cofer Supports the Movement to Discourage the Use of Single-Use Plastic Bags

Rick Cofer is one of the many Austin residents who supports the bag ban movement. He is a criminal defense attorney in Travis County. He hopes that large retailers will continue not issuing single use plastic bags for free. He is in a better position to understand plastic littering because he served on the board for the Austin Parks and Recreation and the Pease Park Conservancy. The attorney served in the Solid Waste Advisory Commission during the plastic bag development.

The Austin plastic bag ban came into existence following a series of events. In April 2007, The Austin City Council sought to regulate the use of single-use non-compostable plastic bags. The city manager evaluated and recommended strategies for limiting the use of the bags. In the following year, the Austin City Council reached a resolution to cut the plastic bags getting into the waste stream by fifty percent within a year and a half. However, a study revealed that they didn’t achieve the target. The need for banning single-use plastic bags intensified going into 2011 and beyond.

In 2012, the efforts to ban the single-use plastic bags materialized with Austin City Council making the ban official in 2013. Greg Abbot, attorney general, came out to say that plastic bag bans are legal if they are not aimed at “solid waste management”. Lawsuits were initiated to counter the ban on plastic bags. There was a conflict between the state law on solid waste management and the plastic bag ban. In 2016, the ban was declared unlawful, a decision that was opposed by many professionals including Rick Cofer. The Texas Supreme Court upheld the Texas Fourth Court of Appeal’s ruling to declare the ban illegal. The City of Austin was forced to lift the ban.

Spencer Cronk, Austin City Manager, released a statement regarding the effectiveness of the plastic ban. Rick Cofer Law said that the plastic bag nuisance had reduced by 70% for the time it was in effect. Several other organizations and individuals attested to the effectiveness of the ban to reduce plastic bag littering. According to a research, most people wanted the single-use plastic bags away from stores. This means that the Austin residents don’t want the use of the plastic bags to continue being used despite the Supreme Court ruling.

Customers have powers to keep plastic bags away from stores because they can refrain from buying goods from stores that give out the bags. The general feeling in Austin is that plastic bags have no place in today world owing how it contributes to environmental degradation. Activists are out to rally for not use of the plastic bags. Despite the court ruling, the responsible efforts put by citizens are rendering fruits. With the support and guidance of experienced professionals such as Rick Cofer, the war will be won without breaking or bending any law. Rick Cofer is an experienced Austin-based criminal defense attorney whose specialties include drunk driving, juvenile criminal defense, family violence, marijuana charges, expunctions, and jail release.

Article Title: Vijay Eswaran, the QI group Co-founder and the Revolutionary Entrepreneur

Article Text:

Vijay Eswaran who traces his roots back to Indian was born in Malaysia. He is a philanthropist and has authored six books. Vijay founded the QI group and he is the Executive Chairman of the company. The company has grown to become a multinational in over 30 countries with its headquarters in Hong Kong.

Background and career

He worked as a taxi driver to fund his education in London and eventually graduated with a degree in Economics. According to Vijay Eswaran, the QI group idea was birthed from the QNET and the network marketing idea from his university days. After being skeptical about network marketing for some time, he decided to analyze and study it and finally realized that the idea could actually work and could be a solution for the economic chaos the world over. The QNET is a company is a direct selling network that combines the direct selling method with e-commerce. It grew and expanded so fast and became a market leader in the Philippines.

QI group

He saw it as an opportunity for something great for the economist. The world is changing and everything is being replaced with computers and automation is taking place in the world. Soon in the world, everything will be using Artificial Intelligence. The QI group realized there would be no jobs and because things would be done without the people. Their main Aim is to Create Entrepreneurs. According to Vijay Eswaran, the idea came from his university days but the real reason for the idea is that he had become tired of poverty and wanted serious money seriously.

Vijay Eswaran is passionate about guiding entrepreneurs into their potential making him establish the Quest International University Perak in lieu with the government in 2011. The growth by the QI is fascinating as they are in the process of developing a QI city that will host the QIUP headquarters with a hospital, accommodation and rental spaces.

End Of Article

The work of noted producer Heather Parry

Heather Parry 

Heather Parry is the president of Live Nation Productions, and more importantly, has been the mastermind behind some of the hottest films out, such as “A Star is Born” that has easily been one of the most popular films of the past year. After Parry heard that Bradley Cooper would be directing the film it made her want to work with him on it and she recounts letting the producers know how passionate and enthused she was to want to work with them. The rest is history as her team helped on the film. Heather Parry is the sole leader of Live Nation Productions and has brought them continued success with her ability to network with some of the biggest names out there, her energy, and hard work ethic. She launched the company back in 2015 and under her vision the team has created some interesting films such as “Can’t Stop Won’t Stop: A Bad Boy Story,” “Five Foot Two,” “Believer,” and “The After Party,” among many other documentaries and films. Parry is known as a creative individual who is always after it to produce more work and plans to craft documentaries on Noah Cyrus, Kim Petras, and other films in the near future. Heather Parry started her career working for MTV for quite some time producing some notable films with Adam Sandler and a movie with 50 Cent. She later became the head of Adam Sandler’s company called Happy Madison Productions. Heather Parry states that these ideas just come from speaking with talented artists and actors. According to an article on, “Believer” raised many intriguing questions among the LGBTQ with the rising rate in suicides among that community of people. Heather Parry worked with the film that had Dan Reynolds, who is the lead singer of Imagine Dragons at the forefront. The film is just another one that has been raved by critics and fans with Heather Parry as the mastermind behind it all.

Variety article

Amp article

Find out more about Heather Parry:

Sam Jejurikar Does Plastic Surgeries And Other Life-Changing Procedures

Sam Jejurikar knew since he was young that he wanted to be involved in the medical field. He studied hard through high school with the hope of one day becoming a surgeon, and he was accepted into the University of Michigan. And, while he was taking classes there, he learned to love plastic surgery and the great work that could be done through it. He went on to the Dallas Plastic Surgery Institute for his residency and learned from some great doctors there.

Sam Jejurikar is busy every day with people who come to him for surgeries and procedures and getting them done both in the operating room and his office. He spends his days talking with many people who want to have work done and doing follow-up appointments after surgeries. And he enjoys doing the actual surgeries themselves because he knows that he is making a difference for how someone looks. He makes sure to always talk with his patients about what they want from the surgeries, and he is always trying to use the most modern practices so that his patients will need as little recovery time as possible. He takes his time talking with each of his patients before they choose to have work done to make sure that they understand the procedure and what it means.

Sam Jejurikar is excited about learning more about non-surgical procedures, such as Botox. He wants to give his patients the option for that kind of procedure whenever possible. And, he says that one of the reasons why he has been able to be good at what he does is because of who he works with. His staff feels like family, and he makes sure to always pay them what they deserve. And, he gets their respect and cooperation because of that.

Find out more about Sameer Jejurikar:

Yanni Hufnagel’s Big Move

Yanni Hufnagel led the men’s basketball team at Harvard University to their first ever win during March Madness. As his reputation has grown, he is now moving to Vanderbilt University as the new assistant coach. He knew that it was an opportunity he could not pass up.

He has given some of the reasons why he is choosing to move to Nashville which are the warmer weather, cool city, fantastic university and the similarities of Vanderbilt and Harvard. Vanderbilt belongs in the SEC, has more scholarships and sends some of their top players onto the NBA. Yanni enjoys the city of Nashville, where Vanderbilt is.




Because of his comprehensive resume, basketball teams and colleges seek him. The people at Harvard are having a hard time saying goodbye, and he will miss the team as well. Yanni Hufnagel has been one of the best college recruiters for men’s basketball for years. He has had extensive relationships with a few NBA stars like Blake Griffin and Jeremy Lin.


He has defined and specific traits that he looks for in potential players. He looks for young men that can be taught and are ready to learn. Yanni wants men that will listen and be willing to be guided in their sport to become winners. He also wants to find men that he wants to be around. He will have talks with them so he can get to know them and their personalities. He wants to see if they can work well together.


As for the job itself, he is very grateful and genuinely enjoys his career. Yanni Hufnagel goes into it every day with a positive attitude and knows that everything will work out. He has a lot of high hopes for the future in basketball recruiting and is happy knowing that he has been able to coach or work alongside some of the best basketball players. Read more about Yanni on



South Korea and Malcolm CasSelle Inventive Ideologies About Blockchain

Malcon CasSelle is the president of the WAX company (Worldwide Asset eXchange) and CIO of a leading online shop for buying and selling video games, OPSkins firm. Mr. Malcon has worked with various companies such as tronc, and SeaChange Int`l where he left remarkable changes. He is an active investor in multinational companies such as Facebook and Zynga. He is also a co-founder of telecom, a public traded company, located in Hong Kong. Malcon CasSelle, a speaker of both Japanese and Mandarin, studied at MIT and Stanford University graduating with a degree in computer science from both universities.

Malcolm CasSelle Introduce Blockchain to Gaming

Malcolm has been recognized for his efforts in digitalizing online games to accommodate the use of digital currency and the latest invented cryptocurrency. WAX, the company Malcolm works for, has a decentralized platform where anyone can freely operate a virtual market, which has no investment security, infrastructure or payment processing. The process of buying and selling is carried out with Tokens which enhances virtual goods to be tokenized and then they are exchanged for the cryptocurrency.

Many countries globally are accepting the digital currencies as its proven in South Korea where the judiciary legalized Bitcoin trading. South Korea according to statistics holds the largest cryptocurrency market after America and Japan. Cryptocurrency market in Korea is firmly rooted in the culture based on several trends, the first trend being the gaming industry. Malcolm CasSelle believes the market for block-chain based technology will promote WAX ecosystem together with its audience as the interest for gaming is rising.

The situation of blockchain in Korea is firmly established in such a way the country can serve the current matters through blockchain as well as possibilities it would encounter. Not only serving through as digital currency, but Blockchain mechanism also serves as a means of delivery of various resources such as computing power and data to many industries.

Many small businesses have gained an opportunity to compete in global markets as blockchain is easily accessible. South Korea acceptance to Blockchain serves as an inspiration to other global institutions to do the same.