Steve Lesnard: Why Simplicity In Digital Marketing Is Important

If you are reading this on the internet right now, you have likely come across multiple different marketing campaigns during your regular browsing. If you are on your smartphone, you’ve probably seen advertisements on several of the apps that you access every day. The digital world holds a lot of potentials when it comes to the ever-changing world of marketing and Steve Lesnard believes that the future will show the world even more interesting opportunities. When it comes to marketing, it’s important to put your product in front of people wherever they are and today most people just happen to be part of a digital world. Steve Lesnard has worked with some of the biggest brands in the world through his years working in the world of marketing and has seen the changes that digital media is bringing to businesses and their customers.

While marketing digitally can come with a lot of great benefits that can’t be found with other forms of advertising, Steve Lesnard states that it’s important to keep in mind the pitfalls that are exclusive to it as well. When digital marketing isn’t advertised in a way that keeps the needs of the customers in mind, it can be counterproductive to what you were hoping to achieve. While there is no one right way to advertise a product to the world, there are a few things that can make the process go better.

While your product may have 100 features that you know your customers love, you’re probably not going to be able to fit every single one of them into your marketing campaign. Steve Lesnard suggests to those working on marketing campaigns to try to keep it as simple as possible while still conveying the message that you want to get across. Highlight the most important feature that you want your potential customers to know about and make the marketing memorable for them. If your campaign catches their attention enough to learn more about your product, you can then tell them about the rest of the things that it could offer them. This isn’t an easy process, but it can have a huge impact.

Portfolios In Review at Academy of Art University

Fall 2018 Ideate Portfolio Reviews


Even though the Academy of Art University is a school that does not require the preexistence of a portfolio or reel in order to achieve attendance, that does not mean that the school doesn’t help their students in developing one. During your stay at the academy, you will be urged to put together a portfolio of work comprised of your assignments completed at AAU while in attendance. Student work can be invaluable in getting an internship or even landing an entry-level position in the student’s selected industry after graduation.

Since the school is so pro-portfolio building, there is a program that exists called the industry portfolio review at Ideate. This student portfolio review allows those who will soon graduate to get a step ahead in refining their portfolio to show to prospective employers. Andrea Pimentel, co-director of the school of advertising, has commented on the portfolio review on how great of an opportunity it is for students to get active feedback from current local industry professionals. Having this opportunity for constructive critique on one’s portfolio and advice on how to improve their portfolio’s presentation is invaluable exposure for any student in any industry across the school.

Sometimes this review can even lead to possible leads for job opportunities on its own. By exposing their portfolios and reels to current industry professionals, a student can potentially gain the attention of those pros who they are showing their work to for commentary in the first place. Those artists and designers who are exposed to the student’s work are always keeping an eye out for work that stands out from the crowd.

For more than 89 years, Academy of Art University has had its doors open to tomorrow’s art professionals in a wide variety of fields of interest. Despite so many changes that have taken place at the academy over all those years, their core values have always stayed intact. Their vision is to see that all students will be able to gain employment in the fields they are most passionate about after graduation.

Boraie Development: Bringing Changes to New Jersey Communities

Boraie Development is one of the leading property developers in the state of New Jersey. The company managed to create a partnership between the city governments of Newark, New Brunswick, and Atlantic City. In Newark, the company partnered with Shaquille O’Neil to build a residential skyscraper in the heart of the city. The $79 million apartment tower called One Rector Street, and popularly known as Shaq Towers, will be the newest skyscraper in the city in more than fifty years. The building will be completed by May 2019, and it will be built near the Passaic River to give it a scenic view. The tower has 22 floors, and it is estimated to be around 90 meters high. Shaquille O’Neal thanked Boraie Development for choosing his home city to be the location of their future construction projects. Boraie Development stated that they will be developing the site that they purchased and more apartment towers will be built near the One Rector Street in the future.

Aside from Newark, Boraie Development is also active in constructing residential buildings in the city of New Brunswick. The central piece of their project in the city is The Aspire, a luxury residential building that offers a lot of amenities to the public. The tower was built because Boraie Development wanted to attract more residents to live in the city. They installed each unit with quartz countertops, high-quality hardwood, expensive carpets, and exclusive appliances. Each unit can also be installed with a balcony upon request. Those who purchased a unit at The Aspire stated that they loved living in the city’s downtown because most of the establishments are accessible. Boraie Development also said that the people living inside their units are protected from any dangers outside because of their roving security forces that are highly trained to protect the residents. The Aspire will be the first development of the company in the city, and just like their plans in Newark, the property development firm said that they are considering the construction of additional towers.

Boraie Development continues to change the cityscape in New Jersey, and with the projects that they introduced, the company believes that many people will come back to New Jersey to live. The state’s development has been overshadowed by the economic performance of New York City, which is one of the biggest cities on Earth. Boraie Development is optimistic that their residential projects will drive the economic growth in Newark, New Brunswick, and Atlantic City.