The biggest names in pop are well-known for concerts with extraordinary production value. Staying at the top requires providing value for money, and creating an unforgettable experience for concert-goers is no small feat as shows incorporate more and more effects and technology. A perfect concert experience is seamless, which makes it seem like an effortless task, although nothing could be further from the truth. In order to give her fans a truly memorable time, pop sensation Halsey has enlisted the help of veteran tour manager Clayton Hutson on her Australian tour.
Hutson is an industry veteran who has worked with such legendary acts as Prince and Guns ‘n’ Roses. His decision to hang a shingle and start his own tour production company in the midst of the recession was a difficult one, understandably, but through sheer diligence and perseverance Clayton Hutson has found success in a notoriously competitive industry.
One of the reasons that Clayton Hutson is a great choice to manage Halsey’s tour of Australia and New Zealand is that the two agree on the importance of maintaining a strong social media presence. Halsey’s grassroots approach to building up her online brand is nicely complemented by Hutson’s emphasis on keeping up his social media image. Too many industry professionals fail to optimize their digital brand, but Hutson knows that it is an important way of setting yourself apart in the business.
In 2017, Hutson was in charge of automation for OneRepublic’s Honda Civic tour. The tour presented a real challenge for Hutson and the other engineers because of the need to display sponsor LED messages during the Colorado-based band’s shows. For Hutson, staying on the cutting edge of technological innovations has been one of the keys to a long career. He recently mixed for neo-soul sensation Maxwell on a DiGiCo SD7, showing his commitment to staying up-to-date professionally.
It’s no secret that life on tour anything but easy. However, Clayon Hutson has turned his passion for music and his experience on the road into a profitable business, despite the considerable obstacles. He is sure that Halsey’s upcoming tour will be yet another success story. Learn more: https://www.crunchbase.com/person/clayton-hutson-1a2e