Doe Deere and her Successful Makeup Line “Lime Crime”

Doe Deere always had a love for creativity. She was always unique and had a passion for entrepreneurship from the age of thirteen, when she sold semi permanent tattoos to strangers and friends. She was born in Russia, then moved to New York at a young age to pursue a career in fashion and design. She created her own clothing and started her own line called ‘Lime Crime.’ She sold her own clothing on eBay. In creating her clothing, she didn’t have the bright and bold colored makeup she desired to match her clothing, so she started creating her own.


In creating her own makeup, she realized that she wanted to make a career out of it, and so she did. She created “Lime Crime.” She launched her first products in 2008, and she promoted them by making makeup tutorials using her own makeup. She also did giveaways and this had a significance in promoting her makeup line. Her business took the internet by storm and quickly gained loyal customers.


Doe has a love for all creatures, therefor her products are all cruelty free and certified vegan. Her products are not tested on animals. Doe is also known as the “Unicorn Queen” of the makeup industry, so it’s no surprise that she made the mascot for her makeup line a unicorn. The unicorn was meant to represent love and equality for all creatures.


Lime Crime has evolved over the years and now has over three million followers on Instagram, the business is booming and being talked about everywhere. Doe’s unique makeup is being sold all over the world.


Doe Deere always loved fairytales and makeup, so she twisted the two together and created something so unique. You can see her love for fairytales in her work. Each product of her line has a unique name that reveals Doe’s passion in fairytales. She also has unique colors. Everything about Lime Crime is fun and unique.


Lime Crime has several different products. They sell eye shadow, loose pigments, highlighter, unicorn lipstick, matte lipstick, metallic lipstick, pop on nails, sparkly makeup brushes, and more. Lime Crime also created some new semi permanent hair dye with several different colors to choose from.


Doe takes her work seriously and she plans on expanding her fantasy and dreams for her makeup line. She prides in making her customers happy, and selling the top of the line makeup products.


Connect with Doe Deere on LinkedIn.

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