Digital marketing is on the rise in today’s markets. New technologies including social media platforms have changed the way businesses perform their advertising. As a result, many organizations are increasingly using digital media to advertise products and services. Lori Senecal is an expert on modern Internet marketing and advertising. She has been termed an international leader when it comes to creativity and digital marketing trends, especially Facebook advertising.
Contemporary advertising trends
Lori has discussed some of the recent advertising trends as follows:
- Mobile advertising – people are increasingly using smart phones for shopping. Studies have shown that internet advertising through the use of cell phones is on the rise. Since a lot of people spend a lot of time on mobile phones, it can be a great advertising channel for businesses.
- Facebook advertising – Between 2014 to 2015, Facebook’s advertising revenue increased by almost 60%. Billions of people access Facebook and Google daily, which for businesses can become huge revenue.
- Marketing through chats – marketing via instant messaging is on the rise. Modern trends allow shoppers to receive products updates, and businesses can make use of chats for advertising.
- Adverting with Real People – Lori advises that marketing should be done by real people and not celebrities. This ensures real connections attached to products which could increase sales.
About Lori Senecal
Presently, Lori is the CEO of Crispin Porter & Bogusky. She has held other leadership positions in strategic planning and innovation and has served as director of the Advertising Council. Lori is devoted to active and hands-on advertising solutions and deeply believes in the value of smart ideas and professional implementation approaches. It is no wonder Global has registered remarkable growth since she joined in 2015, and topped the list of agencies to watch for 3 successive years.
According to Adage, in today’s technology driven world, Lori is bent on developing and executing brilliant strategies and methodologies for corporate operations. Her efforts have elevated the company to be one of the best in New York City. Her performance throughout her entire career path can only be termed as outstanding, which has been a result of working with some of the industry’s leading companies.